Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
As communication and marketing become increasingly intertwined, employers see a need for quick-thinking, versatile leaders with experience in both. Our rigorous Marketing Communication program immerses you in the practical work of the profession, combining communication methodology and emerging strategies with business experience. This major evolves with industry trends, emphasizing the connection between raw data and statistics, branding, and storytelling, making you job-ready before your career begins.
Once, a company¡¯s marketing referred to how it obtains business, and its communication was how it spoke. Those borders are gone.
Marketing communication studies today investigate both marketing and communication, as well as the overlap between them. As a marcomm student, you¡¯ll develop critical skills including writing, digital marketing, public relations, content strategy, graphic design, video production, critical thinking, and creativity. You’ll be well prepared to lead marketing and communication strategies in the modern workplace. If you¡¯re ready for professional experiences, including performing work for real clients and mastering production of digital materials such as social media, we invite you to jump into the action with us at Champlain.
Like all of Champlain¡¯s academic programs, Marketing Communication is grounded in hands-on learning that puts you at the center of your studies. You¡¯ll have the support of faculty and career counselors to explore the field and uncover your calling. You’ll gain experience in both marketing and communication, developing critical skills including writing, digital marketing, public relations, social media, content strategy, graphic design, video production, critical thinking, and creativity; you’ll be well prepared to lead marketing and communication strategies in the modern workplace.
You’ll jump into Marketing Communication classes in your very first semester. This early learning means you have more opportunities to explore interests and make sure the major is a good fit for you. It also means you have more time for valuable internships.
Employers love working with Champlain College interns because they know you’ve already learned the basics, even after just one semester. You’ll hold industry standard certifications by your third year. You’ll be working on long-term client projects in class, putting everything you learn into practice. Combining Marketing Communication with one of our many minors, you’ll be able to create your professional niche and build a wealth of experience.
The Stiller School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which focuses on teaching excellence, determining student learning outcomes, and a continuous improvement model that ensures students are getting the right skills from their educational investment.
Industry-standard credentials (like HubSpot and Google Analytics) are built right into your classes – you¡¯ll graduate ahead of the curve with these on your resume.
Learn to pace and predict industry trends in a program that changes with the times, building the skills to serve tomorrow’s audiences.
You¡¯ll perform work for real clients, setting goals and objectives, creating strategies, conducting research, and developing content for social media, events, and written marketing materials.
According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.
Job growth for Marketing Managers jobs expected between 2021 to 2031 by the U.S. Bureau of Labor Statistics ¨C slightly greater than the average.
Champlain College was listed among the “Best Colleges” by U.S. News & World Report in 2024.
Our Marketing Communication curriculum is designed for students who are interested in the intersection of communication methodology and business experience. It offers a combination of emerging marketing strategies, strategic communication methods, and practical skills. You’ll tailor your learning by selecting a minor to compliment your studies and explore your interests in-depth. Check out some of the engaging and hands-on courses in our program.
Based on your interest in the Marketing Communication major, we thought you also might like to check out these other academic programs and opportunities.
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Talent is an amazing ingredient, but it¡¯s not the whole recipe. Working writers need a solid foundation in the mechanics of writing, a storyteller’s gift for narrative, a poet’s eye for detail, and drive to keep adapting and improving improving in a fast-changing industry. Champlain College can give you all that and more.
Develop your self-expression in our Creative Media major, and learn the businesses side of interdisciplinary production, digital creation, and entrepreneurship.
Design your own major through Champlain¡¯s Degree Design Lab. You¡¯ll combine courses and real-world learning experiences to personalize your own education.
Look at the data: Champlain¡¯s Business Analytics minor is a program dedicated to delivering students the experience needed to professionally handle statistics.
Get the fundamentals of marketing down in the modern digital workplace. Use web-based tools to study metrics, enhance search engine optimization, assist in web development, and more.
Perfect your technical skills while learning how design impacts messaging and vice versa. Explore the latest digital-image software and learn how to create professional communication materials.
Bring ideas to life in unexpected ways.
Drive change at the intersection of information and impact.
Our Marketing Communication students graduate ahead of the curve with valuable industry-standard certifications and professional experience on their resum¨¦s. You’ll be prepared to launch your career.
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
Your career in marketing communication begins now with Champlain¡¯s Upside-Down Curriculum. Discover the difference that doing on day one has on your success.