Minor
Robert P. Stiller School of Business 
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On-Campus Employment Opportunities
Study Abroad

Why Minor in Digital Marketing?

Digital marketing is essential within the business world. Champlain College has designed the Digital Marketing Minor to capitalize on this surging and ever-changing industry. You’ll learn the fundamentals of graphic design, use web-based metrics and digital analytic tools to understand data, and apply web development knowledge to practice successful search engine optimization techniques. By the time you’ve completed this minor, you’ll be well positioned for employment in this booming field.

  • Apply fundamental marketing practices to digital marketing opportunities.
  • Analyze, evaluate, and manage the most appropriate digital communication tools for making meaningful connections with target markets.
  • Leverage available digital tools¡ªand continually analyze and integrate new and evolving tools¡ªto support successful business decision-making.

Courses in the Digital Marketing Minor

MKT 110 or BUS 120 must be taken as a prerequisite for students not in the Stiller School of Business

MKT 355
MKT 360
XXX *Two Web Tech or Content Electives

*In consultation with your advisor, these courses may be in programming or graphic design and/or video or writing or community management.

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